Acceptable use policy

This policy applies to everyone using Attravo’s Shopify apps, services engagements, AI agents, and website. It forms part of our terms of service, and breaking it is a breach of those terms.

It exists because our apps run inside your storefront and our agents can act on your store. Both deserve clear limits.

You may not:

• Use the Services to violate any law, regulation, or third-party right, including privacy, IP, and consumer protection law.
• Violate Shopify’s Terms of Service, Acceptable Use Policy, or Partner Program requirements.
• Reverse engineer, decompile, or attempt to extract source code from our apps or agents.
• Resell, sublicense, white-label, or repackage our apps or agents as your own.
• Probe, scan, or test the vulnerability of our systems without written authorization, or circumvent rate limits, billing, or plan restrictions.
• Use the Services to send spam, run deceptive promotions, or operate a storefront selling illegal goods.

Our apps display offers, quizzes, and cart messaging to your shoppers under your brand. You are responsible for what they see. You may not use our apps to:

• Display false urgency, fake scarcity, fabricated social proof, or countdowns that reset to manufacture pressure.
• Misstate a discount, an original price, or the value of a bundle.
• Add items to a cart without a clear affirmative action from the shopper, or make removing an item deliberately hard.
• Collect email or phone numbers through a quiz without disclosing what you will use them for, or contact those shoppers without the consent your jurisdiction requires.
• Target children, or collect data from anyone you know to be under 16.

You are the controller of your shoppers’ data. Having a lawful basis to collect it, and disclosing the collection in your own store privacy policy, is your responsibility.

Our AI agents read store data and, where you enable it, take actions inside scopes you grant. These rules apply from the day they become available to you.

Your responsibilities

• Review before it ships. Agent output can be wrong or incomplete. Material changes to pricing, merchandising, or customer messaging should be reviewed by a person before they go live.
• Grant the narrowest scope that works. You decide which actions an agent may take without approval. Broad write access is your choice and your risk.
• You own what the agent does. Actions an agent takes under permissions you granted are attributed to you, the same as if your staff had taken them.
• Do not feed it data you have no right to use. Do not connect data sets you lack a lawful basis to process, or upload another party’s confidential information.

Prohibited uses

• Using agents to make decisions about individual people that produce legal or similarly significant effects, including credit, employment, insurance, or housing decisions.
• Using agents to infer or act on sensitive characteristics of shoppers, such as health conditions, sexual orientation, religion, or immigration status.
• Presenting agent output as human-authored professional advice, including legal, medical, tax, or financial advice.
• Attempting to extract system prompts, bypass agent safety limits, or induce an agent to act outside its granted scopes.
• Using our agents to build a competing AI product, or to generate training data for one.
• Generating content that is deceptive, harassing, hateful, or unlawful, or that impersonates a real person or business.

During a services engagement you grant us scoped access to your tooling. In return:

• Grant access through named accounts with appropriate roles, not shared credentials.
• Do not ask us to take actions that would breach your own obligations to your shoppers, your vendors, or the law.
• Tell us promptly if someone on the engagement should lose access.

We will decline work that would require breaking this policy, Shopify’s rules, or applicable law.

To report a violation, a security issue, or a storefront misusing our apps, email support@attravo.io. Include the store URL and what you observed. We investigate every report and do not retaliate against good-faith reporters.

Where we can, we start proportionate: we contact you and give you a chance to fix the problem. Depending on severity we may also:

• Disable a specific feature or agent capability.
• Suspend access pending investigation.
• Terminate the app subscription or engagement for material or repeated violations, without refund.
• Report conduct to Shopify or to law enforcement where we are required to, or where there is a risk to people.

Where there is an immediate risk of harm, legal exposure, or system abuse, we may act first and explain afterwards.

Questions about this policy:
Attravo
3072 Washington Rd, Atlanta, GA 30344, USA
support@attravo.io