Notes from the floor

Tactics, frameworks, and post-mortems from shipping with Shopify brands. No SEO bait, no listicles.

Apps

Bundles that lift AOV, not your discount habit

Fixed kits, build your own, and tiered pricing. The three bundle types we ship, the math that protects margin, and where each one belongs in the funnel.

Team Attravo

Feb 22, 2026

8 min read

Apps

Anatomy of a Drawer Cart that actually converts

The cart drawer is the most measurable revenue surface on your store. We break down what every element earns, and what hurts.

Team Attravo

Feb 1, 2026

6 min read

CRO

The four week CRO sprint, documented

Week by week, every artifact. The audit doc, the hypothesis backlog, the test specs, and the readout. Use it as a template.

Team Attravo

Jan 20, 2026

12 min read

Retention

Retention math: when LTV beats CAC

Most Shopify brands are stuck in a CAC arms race. Here is the cohort model we use to know when to stop spending on acquisition.

Team Attravo

Jan 8, 2026

10 min read

Theme

Six week theme builds for Shopify Plus, opinions and all

Headless or Liquid? Dawn or custom? CWV budgets? We answer the questions we get on every kickoff call, with the decision tree we actually use.

Team Attravo

Dec 18, 2025

9 min read

Apps

Product quizzes that recommend, convert, and capture email

A quiz is a salesperson that scales. How to design the questions, map answers to a recommendation customers trust, and capture the email without killing completion.

Team Attravo

Feb 5, 2026

7 min read

Ready to stop optimizing and start compounding?

Book a 30 minute intro call. We look at your store, your stack, and where revenue is leaking. If we can help, we tell you how. If we cannot, we tell you that too.

Book a call Send a message