Terms of service

These terms govern your use of Attravo’s products and services (the “Services”), including our Shopify apps (Drawer Cart, Bundle Builder, Product Quiz), our services engagements (CRO, Retention Marketing, Theme Development), our AI agents, and the attravo.com website.

By installing an app, signing a Master Services Agreement (MSA), enabling an agent, or using the website, you agree to be bound by these terms. If you do not agree, do not use the Services.

These terms incorporate our acceptable use policy, privacy policy, and, where we process personal data on your behalf, our data processing agreement.

Attravo
3072 Washington Rd, Atlanta, GA 30344, USA
support@attravo.io

You must be at least 18 years old, operate an active Shopify store (for apps and agents), and have legal authority to bind your business to these terms.

Our Shopify apps are offered on a freemium model with paid Pro plans:

• Free plans are available indefinitely with the feature limits described on each app’s App Store listing.
• Pro plans are billed monthly through Shopify Billing, in USD, at the price shown on the listing. The listing is authoritative if it ever differs from marketing copy on this site.
• Where a free trial is offered, it is stated on the listing and is cancellable at any point during the trial without charge.
• You may upgrade, downgrade, or cancel from your Shopify admin. Cancellations take effect at the end of the current billing cycle.
• No refunds for partial months. Uninstalling the app stops future charges.

Because billing runs through Shopify, Shopify’s billing terms also apply and control where they conflict with ours.

Services engagements are governed by a separate Master Services Agreement and a Statement of Work (SOW) for each engagement.

• Pricing is fixed per engagement and quoted in writing before kickoff.
• Invoices are issued through Stripe. Payment terms are stated in the SOW.
• Scope, deliverables, timeline, and acceptance criteria are defined in the SOW.
• Changes to scope require a written change order agreed by both parties.

Where an SOW conflicts with these terms, the SOW controls for that engagement.

Our AI agents are in development. When made available to you, the following applies in addition to everything else in these terms.

• Beta status. Agents may be offered as a beta or early access feature. Beta features may change, break, or be withdrawn, and are provided without any service level commitment.
• Output is not advice. Agents generate analysis and recommendations that can be incomplete or wrong. Output is not professional advice and must not be relied on as the sole basis for a material business decision.
• You control the scopes. You decide what an agent may read and which actions it may take without approval. Actions taken inside permissions you granted are attributed to you.
• Human oversight. You are responsible for reviewing material changes before they go live. We recommend requiring approval for anything touching pricing, discounts, or customer messaging.
• Model providers. Agents use third-party model providers listed in the sub-processors section of our privacy policy. Your data is not used to train or fine-tune any model.
• Output rights. As between you and Attravo, you own the output an agent generates for your store. Similar output may be generated for other customers, so output is not exclusive. You are responsible for checking that output you publish does not infringe anyone else’s rights.

The acceptable use policy sets out prohibited uses of agents. Violations may result in the agent being disabled.

Your use of the Services is subject to our acceptable use policy, which is incorporated into these terms. It covers general restrictions, what you may show your shoppers, agent-specific limits, and how we enforce. We may suspend or terminate access for violations, without refund.

You retain all rights in your store data and your shoppers’ data. You grant us the limited right to process it to provide the Services, as described in our privacy policy.

You are the controller of your shoppers’ personal data. You are responsible for having a lawful basis to collect it, for disclosing our processing in your own store privacy policy, and for honoring consent choices your shoppers make.

Attravo retains all rights, title, and interest in the Services, including all software, models, prompts, designs, documentation, and brand assets. You retain all rights in your data and your store content.

For services engagements, the SOW specifies which work product is delivered to you, typically all deliverables listed in the SOW, transferred on final payment. Our underlying frameworks, tooling, and methodology remain our property.

Each party agrees to keep the other’s non-public information confidential and to use it only for the purposes of the engagement. This obligation survives termination. We sign mutual NDAs before an intro call on request.

The Services are provided “as is” and “as available” without warranties of any kind, express or implied, except as expressly stated in an SOW. We do not warrant that the Services will be uninterrupted, error-free, or produce specific business outcomes.

Where we report metrics from past work, those are results from specific engagements and are not guarantees of future results for your store.

AI agent output is generated automatically and is not warranted to be accurate, complete, or fit for any particular purpose.

To the maximum extent permitted by law, Attravo’s total liability for any claim arising from or related to the Services is limited to the fees you paid to Attravo in the 12 months preceding the claim. Neither party is liable for indirect, consequential, incidental, special, or punitive damages, or for lost profits or lost revenue. Nothing here limits liability that cannot be limited under applicable law.

You agree to indemnify and hold Attravo harmless from any third-party claim arising from your use of the Services in violation of these terms or applicable law, including claims brought by your shoppers about content our apps displayed at your direction. Attravo agrees to indemnify you against third-party intellectual property infringement claims arising solely from our delivered work product, subject to the cap above.

You may stop using the Services at any time by uninstalling the app, disabling the agent, or terminating the MSA per its terms.

We may suspend or terminate access for material breach, fraudulent activity, or repeated violations of these terms or the acceptable use policy. On termination, data deletion follows our privacy policy: your data is deleted, not archived.

These terms are governed by the laws of the State of Georgia, USA, without regard to its conflict of laws rules. The parties will first attempt to resolve any dispute in good faith. Unresolved disputes are subject to the exclusive jurisdiction of the state and federal courts located in Fulton County, Georgia, unless the MSA specifies a different forum for that engagement. Nothing here prevents either party from seeking injunctive relief where appropriate.

We may update these terms as our products and obligations evolve. Material changes are announced at least 30 days in advance in the app dashboard and by email to active customers. Continued use after changes take effect constitutes acceptance.

For any questions about these terms:
Attravo
3072 Washington Rd, Atlanta, GA 30344, USA
support@attravo.io