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Customer story·Pharmacy and wellness, Shopify

Sona a subscription-ready storefront that earned trust and repeat revenue

With subscriptions and loyalty in place, recurring revenue grew 2.3x and the storefront finally matched the brand. Customers reorder with confidence.

2.3x
Recurring revenue
+40%
Repeat orders
The brief

A loved brand, a leaking funnel

Sona, a pharmacy and wellness brand, needed a storefront its customers could trust and reorder from without friction. The old setup did not support subscriptions or loyalty, and repeat revenue was leaving on the table.

Our approach

One engagement, one timeline

We built a fully responsive custom theme designed for pharmacy customers, with subscriptions, product reviews, loyalty, and multilingual support integrated from the start. Trust and recurring revenue were the brief, so the whole build was shaped around reorders.

Everything we shipped

Theme, services, and apps rolling out on the same timeline. Each surface picked up the load the others left behind.

  • Responsive custom theme

    Theme

    A fully responsive theme designed specifically for pharmacy and wellness customers.

  • Subscriptions and loyalty

    App

    Recurring subscriptions, product reviews, and a loyalty program wired in to drive repeat orders.

  • Trust and localization

    Service

    Multilingual support and trust-building UX so customers reorder with confidence.

They built us a fast, responsive theme with subscriptions and loyalty built in. Trust went up, repeat orders followed, and the storefront finally felt like the brand we wanted.
Taylor
Head of Ecommerce, Sona, Sona

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