Ground-up rebuild that lifted order value and conversion rate
The store went live with no downtime and noticeably faster load, which is the win underneath the rest: building video and merchandising natively into the theme kept the weight off the page. In the first 24 hours average order value was up 15% and conversion rate up 10%. A fuller readout follows once there is enough post-launch data to report it properly.
A growing catalog on a storefront behind it
Jenpharm sells dermatologist-backed skincare and hair care across sunscreens, serums, cleansers, moisturizers and treatments, to an audience that already knows the brand. Demand was never the problem. The storefront was: a theme the range had outgrown, merchandising bolted on through apps, and no coherent path from a first visit to a full routine. The brief was a full revamp rather than a patch.
Wireframes through to QA and go-live
We ran the whole process rather than jumping straight to code. Wireframes first, then the UX in Figma, then bespoke development on Horizon, then a full QA pass before go-live. Video, routine merchandising and the trust modules were written natively into the theme instead of layered on as apps, which is where most of the speed win came from. Cutover happened with no downtime and no speed regression.
Everything in one build
A bespoke Horizon theme, a CRO and UX revamp across the whole funnel, and all three Attravo apps shipped in the same build so the wins compound rather than cancel out.
Bespoke theme on Horizon
ThemeA custom build on Shopify's Horizon foundation, with video, routine merchandising and the trust modules written into the theme rather than added as apps. Fewer third-party scripts, faster pages.
Wireframes through to QA
ServiceWireframes first, then UX design in Figma, then bespoke development, then a full QA pass before launch. The store went live with no downtime and no speed regression.
CRO across the funnel
ServiceHome, collection, product and cart reworked as one path: a dermatologist trust bar above the fold, category entry tiles, a filterable bestsellers grid, and benefit chips, delivery estimates and proof placed where the decision actually happens.
Drawer Cart
AppA slide-out cart with a reward progress bar, in-cart cross-sells, and automatic gift and quantity-break rules, so the basket keeps growing after the first add rather than sending shoppers to a dead-end cart page.
Quantity breaks on the product page plus a five-step Build Your Own Bundle flow with a live discount ladder at 5, 10 and 15 percent and a running bundle summary beside it.
Product Quiz
AppA routine finder that turns "which product" into a full regimen, matching skin type, concerns and daily lifestyle to the right products and routing results straight to them.
What it looks like now
More live screens from Jenpharm, captured after launch.
“Working with the Attravo team was an amazing experience. They rebuilt the store end to end and it finally looks and feels like the brand we wanted. Fast, professional, and the response from our customers has been incredible.”
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