Bundles that carried 1.8x the average order in their first month
Jenpharm runs two Bundle Builder offers: quantity packs on every product page and a Build Your Own Bundle page that steps from 5% to 15% off. In the 30 days to 1 October 2026, 12,470 orders included a bundle. The bundle items in them alone came to Rs 45.85M ($169K USD), or Rs 3,677 an order, 1.8 times the store's Rs 2,024 average order.
Measured 2 September 2026 to 1 October 2026 in Jenpharm’s Bundle Builder dashboard. Updated 1 October 2026.
Jenpharm sells skincare the way it is used
Jenpharm's range is built around routines: a cleanser, a moisturizer, a serum or cream, a sunblock, and care for hair and scalp. A shopper who leaves with one product has only seen part of the routine. When the store moved to its rebuilt Horizon theme in September 2026, Bundle Builder went live with it to make two, three or five products the easy way to buy.
Two offers each reward a bigger basket
Every product page offers a 1 Pack and a 2 Pack, and the 2 Pack carries the Best Deal tag and 5% off. Shoppers who want a full routine get a Build Your Own Bundle page that walks them through five steps and raises the discount as the bundle grows: 5% at two items, 10% at three and 15% at five. Both run inside the store's own theme.
Here is how each offer works
Every screen below is Jenpharm's live store, captured as a shopper sees it.
- Product page
The 2 Pack is the obvious pick
Each product page opens on a 1 Pack tagged Bestseller Pick, with a 2 Pack beneath it marked Best Deal and Save 5%. On the Rs 1,498 Spectra Block sunscreen the 2 Pack costs Rs 2,846 against Rs 2,996 for two singles, and the Add to Cart button follows whichever pack is picked.
- The 1 Pack lists free delivery above Rs 700 and free product samples, with its free gift struck through.
- The 2 Pack upgrades to free express delivery and adds the free gift on orders above Rs 2,000.
- On the sunscreen the 2 Pack alone clears Rs 2,000, the same total at which the cart adds its gift.
- On a phone
The choice is just as clear on a phone
On mobile the packs sit under the product's benefits. Choosing the 2 Pack moves the Add to Cart button from Rs 1,498 to Rs 2,846, so the price of the choice stays in view.
- Bundle page
A routine is built in five steps
The Build Your Own Bundle page is promoted from a Build Your Bundle button in the header, the Bundle & Save menu and its own banner offering up to 15% off. Shoppers work through five steps in order: cleanser, moisturizer, serum or cream, sunblock and hair care. Each step is optional and shows that category's products with their ratings and an Add button.
- The ladder
Every item moves the discount
A bar at the foot of the screen counts the bundle and says what the next item is worth. With one item it reads Add 1 more to unlock 5% off. Two items unlock 5%, three unlock 10%, and five, one from each step, unlock 15%.
- 2 items unlock 5% off.
- 3 items unlock 10% off.
- 5 items unlock 15% off.
- The summary
The saving shows before checkout
On desktop the bundle sits beside the products, grouped by step, with a quantity control on every line. It shows the subtotal, the bundle saving and the total, notes free shipping on all bundles, and checks out straight from the page. On this five-item routine the saving is Rs 1,143 on Rs 7,618.
- Watch it
Here is a routine coming together
A shopper builds a five-product routine on desktop and on a phone, takes one item out and puts the bundle back to 15%. Both recordings come from the live store on 1 October 2026, with the second each step takes to load its products cut out.
Two Bundle Builder features carry the results
Both are standard Bundle Builder features, configured for Jenpharm's range, prices and perks.
A 1 Pack and a 2 Pack on every product page, each with its own perks, and the 2 Pack priced 5% below two singles and marked Best Deal.
A five-step routine builder with a live 5, 10 and 15% ladder, a running summary of the saving, and checkout straight from the bundle.
Every figure is dated and sourced
2 September 2026 to 1 October 2026, from Jenpharm's Bundle Builder dashboard. Updated 1 October 2026.
- Orders with a bundle
- 12,470
- Bundle revenue
- Rs 45.85M$169K USD
- Bundle items only, not the rest of the basket
- Bundle items per bundle order
- Rs 3,677$13.53 USD
- Store average order
- Rs 2,024$7.45 USD
- Jenpharm's own figure
- Bundle items against store average
- 1.8x
- Bundle offers running
- 2
- Quantity packs and Build Your Own Bundle
How these figures were counted
- Figures cover the 30 days from 2 September 2026 to 1 October 2026, taken from Jenpharm's Bundle Builder dashboard.
- Bundle revenue counts the bundle items in each order and leaves out the rest of the basket.
- Cancelled and refunded orders are left out.
- Dollar figures convert at Rs 271.7 to the US dollar, the interbank rate on 1 October 2026.
- Screens and recordings were captured on the live store on 1 October 2026.
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