A faster store that multiplied conversion and scaled the brand
Conversion went from 0.6% to 4%, a 600% increase, on the same catalog and the same brand. Nothing about what Fused sells changed. The platform underneath it did, and the storefront stopped losing people before they reached the product. The brand has scaled leaps and bounds since.
A slow store with a stuck funnel
Fused came to us on WordPress with very low sales and a storefront that fought the team on every change. Load times dragged, conversion sat at 0.6%, and the platform itself was the constraint: every product update meant wrestling a CMS built for publishing rather than selling. Growth had stalled before it really started.
Off WordPress and onto Shopify
We moved Fused off WordPress and onto Shopify 2.0, restructured for conversion rather than lifted and shifted page for page. The theme is custom Liquid on Dawn, chosen because Dawn starts fast and stays fast. Then the apps and sales channels that fit how skincare actually sells went in on top of a base that could carry them.
The build
A Shopify 2.0 migration, a custom theme tuned for speed, and the apps and channels that fit how skincare actually sells, all on a base that could carry them.
WordPress to Shopify 2.0
ServiceA full migration off WordPress, restructured around how the catalog sells rather than lifted and shifted page for page. Products, content and URLs moved without losing what was already ranking.
Custom theme on Dawn
ThemeCustom Liquid built on Dawn, chosen because it starts fast and stays fast. A storefront the team can ship against without a developer in the loop for every change.
Email and reviews
AppEmail capture and product reviews wired in as part of the build, so a skincare buyer weighing a first purchase sees other people's results on the page.
Bundles
AppBundling set up so routines sell as routines. Skincare is bought as a set more often than as a single product, and the storefront now reflects that.
Sales channels
ServiceGoogle Shopping, Snapchat, Facebook and Instagram Shop and WhatsApp connected to the same catalog, so stock and pricing stay correct everywhere without manual upkeep.
“They migrated us to Shopify and rebuilt the store for speed and conversion. They have helped me grow my business leaps and bounds, and the numbers have followed ever since.”
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