attravo
Bakery Studio

dbakers Miami: rebuilt the storefront, lifting conversion and average order value

After the rebuild, conversion rate and average order value both climbed sharply. The brand finally has a storefront that sells the way the products deserve.

dbakers Miami
+350%
Conversion rate
+25%
AOV uplift
The starting point

A loved bakery, a tired store

A Miami bakery and sweets brand was running on a dated, off-the-shelf theme that buried its products and leaked sales at every step. The catalog was strong and the following was loyal, but the storefront did neither justice, and conversion sat well below where it should have been.

How we built it

One rebuild, end to end

We rebuilt the store UX from the ground up and coded a bespoke Shopify theme around how the brand actually sells. POS, email, reviews, and a quote flow were wired in as one system, not a pile of plugins, so the experience stayed fast and coherent end to end.

What we shipped

A custom theme, a full UX rebuild, and a connected app stack, shipped together so the wins compounded instead of stepping on each other.

  • Custom Shopify theme

    Theme

    A bespoke Liquid theme built around the catalog, replacing the generic off-the-shelf base. Faster, cleaner, and shaped to the brand.

  • Store UX redesign

    Service

    End-to-end UX rework across PDP, collections, and cart to remove the friction that was capping conversion.

  • POS, email, and reviews

    App

    POS, email, reviews, and a quote flow integrated as one connected system rather than disconnected plugins.

They rebuilt our entire store experience and shipped a custom theme that finally fit the brand. Conversion and average order value climbed fast, and repeat customers came back.
Christian
Founder, dbakers Miami

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