dbakers Miami rebuilt the storefront, lifting conversion and aov 350%
After the rebuild, conversion rate and average order value climbed by 350%, and the returning customer rate settled at 25%. The brand finally has a storefront that sells the way the products deserve.
A loved brand, a leaking funnel
A Miami bakery and sweets brand was running on a dated, off-the-shelf theme that buried its products and leaked sales at every step. The catalog was strong and the following was loyal, but the storefront did neither justice, and conversion sat well below where it should have been.
One engagement, one timeline
We rebuilt the store UX from the ground up and coded a bespoke Shopify theme around how the brand actually sells. POS, Klaviyo, subscriptions, and a quote flow were wired in as one system, not a pile of plugins, so the experience stayed fast and coherent end to end.
Everything we shipped
Theme, services, and apps rolling out on the same timeline. Each surface picked up the load the others left behind.
Custom Shopify theme
ThemeA bespoke Liquid theme built around the catalog, replacing the generic off-the-shelf base. Faster, cleaner, and shaped to the brand.
Store UX redesign
ServiceEnd-to-end UX rework across PDP, collections, and cart to remove the friction that was capping conversion.
POS, Klaviyo, subscriptions
AppShopify POS, Klaviyo, subscriptions, and a quote flow integrated as one connected system rather than disconnected plugins.
“They rebuilt our entire store experience and shipped a custom theme that finally fit the brand. Conversion and average order value climbed fast, and repeat customers came back.”
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