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Customer story·Skincare, Shopify

Fuzed Skincare migrated to shopify and went from 0.6% to 4% conversion

Conversion rate went from 0.6% to 4%, a 600% lift, on a store that now loads fast and sells the full range. The brand has grown leaps and bounds since.

+600%
Conversion rate
0.6 → 4%
CR, before and after
The brief

A loved brand, a leaking funnel

Fuzed Skincare was on a slow, hard-to-convert setup that was holding the brand back. Load times dragged, the storefront fought the team on every change, and conversion was stuck at 0.6%.

Our approach

One engagement, one timeline

We migrated the brand to Shopify and built a custom Liquid theme on Dawn for speed, then layered in the apps and sales channels that fit how skincare actually sells. The result was a faster, cleaner store that converts.

Everything we shipped

Theme, services, and apps rolling out on the same timeline. Each surface picked up the load the others left behind.

  • Custom theme on Dawn

    Theme

    A custom Liquid theme built on Dawn for fast loads and a storefront the team can actually ship against.

  • Shopify 2.0 migration

    Service

    A full migration to Shopify 2.0, rebuilt for conversion rather than lifted and shifted.

  • Apps and sales channels

    App

    Klaviyo, reviews, and bundles, plus channels including Google Shopping, Snapchat, Facebook and Instagram Shop, and WhatsApp, wired in as one stack.

They migrated us to Shopify and rebuilt the store for speed and conversion. They have helped me grow my business leaps and bounds, and the numbers have followed ever since.
Afifa
Co-founder, Fuzed Skincare, Fuzed Skincare

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