attravo
Skincare

Fuzed: a faster store that multiplied conversion and scaled the brand

After moving off WordPress to Shopify, the storefront loads fast, sells the full range, and finally converts. The brand has scaled leaps and bounds since.

Fuzed
+600%
Conversion rate
0.6 → 4%
Conversion, before and after
Where it stood

A slow store, a stuck funnel

Fuzed came to us on WordPress with very low sales and a storefront that fought the team on every change. Load times dragged, conversion sat at 0.6%, and growth had stalled before it really started.

The play

Off WordPress, onto Shopify

We moved Fuzed off WordPress and onto Shopify, built a custom Liquid theme on Dawn for speed, then layered in the apps and sales channels that fit how skincare actually sells. The result was a faster store that finally converts and scales.

The build

A Shopify 2.0 migration, a custom theme tuned for speed, and the apps and channels that fit how skincare actually sells.

  • Custom theme on Dawn

    Theme

    A custom Liquid theme built on Dawn for fast loads and a storefront the team can actually ship against.

  • Shopify 2.0 migration

    Service

    A full migration off WordPress to Shopify 2.0, structured for conversion rather than lifted and shifted.

  • Apps and sales channels

    App

    Email, reviews, and bundles, plus channels including Google Shopping, Snapchat, Facebook and Instagram Shop, and WhatsApp, wired in as one stack.

They migrated us to Shopify and rebuilt the store for speed and conversion. They have helped me grow my business leaps and bounds, and the numbers have followed ever since.
Afifa
Co-founder, Fuzed

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